Direct Mail Must Haves

A. Consistency

Be consistent with your mailing. The customer takes it for granted but meeting the expectation matters.

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B. Get to know the customer

Because of neighborhood clustering, data exist to find commonalities within these respective zip codes. Taking advantage of this allows you to connect on a deeper level with the potential customer. Whether it’s through data or simple observations or neighborhood conversations, making the connection on some level can potentially build trust. Essentially it is all about trust.

C. Personalization

I would strongly suggest when not doing saturated mail, to personalize the mailing. Simply putting someone’s name on a card makes it 5 times more likely they will read and keep it.

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D. Call to action

From time to time, to gauge interest and better track the mailing performance, request some form of a call to action. You can get a better barometer for  how they are thinking.

What we can do for you

  • We can help you identify your customer through a list that micro-targets the customer;
  • We can design, if need be, a piece that is specifically tailored to capture your specific customer’s attention;
  • We can print your marketing piece in a manner and time the works around your schedule and budget—remember the gal is to reduce your marketing spend while simultaneously increasing the possibility of increasing your ROI.
  • And lastly, we can track your campaign so you know when it hits the mail box! No cold calling here! They have already seen your Direct Mail Piece.


So, what are you waiting for?

Come Do Business Successfully with Burke!!

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