Why Realtors Should Do Direct Mail Postcards with Burke

While there are some instances where Real Estate Agents can get away with an

exclusively online approach to marketing, top-producing real estate teams and solo

agents combine their online efforts with Direct Mail Postcards for Realtors.

However, the fact is, direct mail postcards and the real estate industry have had a long

track record, and for one very good reason: postcards for realtors’ work! Although it

doesn’t scale and reach as large of an audience as Google and Facebook Ads will, the

focus on a particular subdivision(s) will allow you to stand out as an expert in your target

area.

The biggest distinction between online marketing and Direct Mail Marketing is while the

former is mostly effective for obtaining buyer leads, real estate postcards are great for

generating listings, which play an even further role in establishing expertise in an area.

Why? When you list a home, it’s your information that goes on the ‘For Sale’ sign; it’s

your headshot that gets placed in the marketing materials. That extra brand recognition

is absolute gold in real estate, and “Direct Mail Postcards’ is the more effective way to

stand out for Realtor’s.

#PostcardPeople